What’s the difference between having the skill and confidence to create brilliant work versus placing emphasis on our own ideas and our own ways? Self-esteem In Maslow’s hierarchy of needs, we see the importance of self-esteem in that it directly supports self-actualization which is critical to creative pursuits. In creative work, strong contributors often bring […]
The similarities between personal and business purchasing are interestingly close. Both personal and business buying decisions are influenced heavily by knowing a brand and trusting its representatives, along with how much the product or service in question can be personalized/customized. Testimonials or referrals from friends, colleagues and family also play influencing roles, as does web […]
No doubt, the art of storytelling is a great way to hook attention and influence people to take action. In business communications, there’s a lot of focus on sharing compelling stories rather than just pushing information at people or telling them what to do and how to do it. I don’t disagree, but I also […]
As marketers and communicators, we learn very early on that clarity is essential to engaging our audiences. But why?
All over the world, people are celebrating the end of one year and welcoming the crisp, clean slate of 2014. I can appreciate the simplicity and fresh feeling of a new start as much as the next person, but it can cause a certain heart-fluttering panic when we’re talking about clean slates, blank pages and […]
Across all the business articles and blogs I read last week, I started noticing a crescendo of comments about shifts in online behaviour. A lot of it had to do with people being too busy to read and retain all the information coming at us. Some of it also had to do with businesses manically […]
Text version: Here we are again With this impossible feeling And we know how this goes, how we get by It’s not the end or the beginning It’s the messy in-between And it may happen yet again But it’s ok It may shake us, leave scars Break our oft and already […]
Text only: Here’s what I think – I’ll tell you how I feel and you’ll say something about being flattered or maybe it’s just that you don’t think of me in that way And I’ll do a really poor job of pretending And my heart will continue breaking Every day, shattering into small pieces Smaller […]